Ant Antics Limited (company number 13835286), 1 Priory Street, Carmarthen, SA31 1LS, is the controller of the personal data we collect through antantics.wales and our shop. Contact us about privacy at [email protected] or 01267 610 615.
We are registered with the Information Commissioner’s Office (ICO). ICO registration number: ZC281509.
What we collect
- Account and order details: your name, email, phone number, billing and delivery address, and order history.
- Payment details: card payments are handled by SumUp. We do not see or store your full card number.
- Messages you send us, including help forms and photos or videos of your ants.
- Loyalty points, store credit and gift card balances.
- Basic technical data needed to run the site securely, such as your IP address and login records.
- If you opt in, your marketing preferences.
Why we use it, and our lawful basis
- To take, pack, ship and support your orders, and to run your account (contract).
- To handle guarantees, returns and store credit (contract).
- To keep accounting and tax records (legal obligation).
- To keep the site and your account secure, prevent fraud and deal with chargebacks (legitimate interests).
- To send you news and offers, only if you opted in. You can unsubscribe at any time (consent).
Who we share it with
We do not sell your data. We share only what is needed with:
- SumUp, to process card payments.
- Royal Mail and our other couriers, to deliver your order.
- Hostinger, who host our website in their data centres.
- Google Workspace, for our email.
- Brevo, as a backup service for delivering our emails.
- Cloudflare, for our domain name (DNS) and website security.
- Discord, if you join our community server or contact us through a Discord help ticket.
- Google Analytics, only if you accept analytics cookies through our cookie banner. [CONDITIONAL: KEEP ONLY IF A COOKIE BANNER AND GA4 ARE IN USE AT LAUNCH, OTHERWISE DELETE THIS LINE]
- Our accountants and HMRC, where the law requires.
Some of these providers may process data outside the UK. Where they do, they use safeguards approved under UK law.
How long we keep it
We keep order and accounting records for 6 years, as UK law requires. We keep your account until you ask us to close it. Marketing consent lasts until you withdraw it.
Cookies
We use cookies needed to run the shop, such as your cart and login. We will ask for your consent before using any analytics or marketing cookies.
Your rights
You can ask to see, correct or delete your data, object to or restrict how we use it, or ask for a copy to take elsewhere. Contact [email protected]. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk.
Changes
We may update this policy. The latest version is always on this page.
Last updated: 26 October 2026